SportPesa’s key operations revolve upon offering sports aficionados with an immersive and exhilarating experience, with a focus on popular sports participation. The corporation has a strong presence in African countries such as Kenya, South Africa, and Tanzania, as well as in Europe, particularly the United Kingdom and Italy. SportPesa’s name is a harmonic combination of the English term “Sport” with the Kiswahili word for “Money,” indicating the company’s devotion to the intersection of athleticism and prosperity. This mash-up can be traced back to the Sanskrit phrase for prosperity and riches, symbolising the brand’s goal for success.

SportPesa’s achievements include being named an SBC Rising Star in Sports Betting 2019 nominee and winning the coveted title of Global Gaming Awards Online Sports Betting Operator of the Year in 2020. These honours demonstrate SportPesa’s dedication to excellence and innovation in the extremely competitive world of online sports betting.

SportPesa’s partnership strategy has primarily been focused on football, with everything from grassroots to the highest levels, and the love of the sport crosses all borders, cultures, races and ages. Previous partnerships include Everton FC, Hull City FC & Southampton FC, which helped initiatives such as ‘Kits for Africa’, which encourages football fans to donate their old kit for underprivileged, grassroots teams across Africa. These partnerships also saw Everton & Hull City visit Kenya, with Hull City’s 2018 pre-season tour attracting a capacity crowd of 60,000 at the Moi International Stadium in Kasarani as they took on Gor Mahia. It was the first time in two decades that the ground was filled to capacity.

TGP Europe and SportPesa, two industry pioneers merging, are ready to reshape the future of sports engagement and enjoyment. This collaboration is a watershed moment in both companies’ histories, combining TGP Europe’s expertise in B2B solutions with SportPesa’s creative approach to technology and sports betting.

TGP Europe, known for its extensive B2B services, is excited to work with SportPesa to deliver a seamless and enjoyable experience for both players and operators. The combination of TGP Europe’s industry-leading technology and SportPesa’s dynamic offers is expected to catapult both firms to new heights, establishing a standard for excellence in the ever-changing world of online sports and casino betting.

As the collaboration develops, the industry should expect a synergy that transcends traditional boundaries, creating an unrivalled blend of technology, entertainment, and sports engagement. TGP Europe and SportPesa cordially invite you to witness the progression of gaming innovation and the redefining of entertainment in the digital age. Prepare to go on an adventure where excitement meets elegance, establishing a new benchmark for B2B relationships in the fast-paced world of online gaming.

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