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SportPesa is our brand and it is fast becoming a globally recognised one, but it has its roots in local success and commitment to community grassroots, sports development. The brand was first launched in Kenya, which as a country has earned a reputation for one of the most innovative, developing economies of the 21st Century. By leapfrog adoption of technology, quick and deep penetration of mobile communication networks many innovations have created opportunities and much improved and enhanced the quality of life for people of all walks of life.
The name SportPesa is a blend of the English word “Sport” and the Kiswahili word for “Money”, which traces its roots in the Sanskrit word for Wealth and Riches. We find it to be especially fitting tribute to the globalised family that we are a part of today.

As one of the newest entrants in the UK Sports Gaming market, our team is excited to deliver the familiar local touch to the market that our brand has been known for and execute on our commitment for global growth.


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