28th June 2023

Fulham Football Club is thrilled to announce SBOTOP, a prominent global betting brand, as its Front of Shirt and Principal Partner for the upcoming 2023/24 season. As part of this exciting partnership, the SBOTOP logo will take pride of place on the Men’s First Team kit and the training kit sleeve.

Fans and enthusiasts can witness the team sporting the fresh kit during pre-season fixtures, including their participation in the Premier League Summer Series in the United States this July. The official kit launch is scheduled for June 30, building anticipation and excitement among fans.

The prominent placement of the SBOTOP logo on the front of the shirt, along with its presence within the stadium, provides a remarkable opportunity for SBOTOP to connect with the vast global audience of the Premier League.

Bill Mummery, Chief Executive Officer of SBOTOP, expressed his enthusiasm about the partnership, saying, “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”

Fulham FC’s Commercial Director, Jon Don-Carolis, added, “We are pleased to welcome SBOTOP as our Front of Shirt partner as we continue our exciting journey in the Premier League. The coveted front of shirt sponsorship plays an integral part in keeping the Club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”

This partnership marks an exciting chapter in Fulham FC’s journey, and the club is eager to make the most of the exposure and opportunities it presents in the forthcoming season.